APLF LEATHER & MATERIALS+

APLF LEATHER & MATERIALS+ | 30 March - 1 April 2021, Hong Kong

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Webinar

Consumer Sentiment Drives New Retail Business Models
  • Date:

    26 May 2020

  • Time:

    17:00 - 18:00

  • Location:

    ZOOM Meeting

At this moment more than before we need to monitor consumer sentiment, which living in a lockdown situation are experiencing new habits, emotions and fears.

The people’s isolation is creating the most unlikely reactions, and very positively, we think that changes also bring new opportunities.

They are planning what to do when finally regain their daily lives, aware that nothing will be as before. The shopping therapy will be different. Therefore the most important role of retailers is to work now to learn and prepare new business models. What elements to analyse before making decisions? How to communicate with the consumer since his values have changed? There will be fewer collections? Will the seasons disappear? Some consumer products will be more important than others, while many will disappear?


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Speakers